Optimistic about the Chinese umbrella industry
Modern building shades play an increasingly important role in the field of building energy efficiency. According to the data, the building energy saving obtained by window shading is 10%~24%, while the current construction investment for shading is less than 2%, and its energy saving benefits and market prospects are receiving more and more attention. What is the current status of the Chinese shading market, and what is the fragrance in the eyes of foreign companies? The reporter interviewed Huang Yong, general manager of France Shangfei China.
At present, what is the current status of the application of exterior shading in buildings?
Huang Yong: Building shading, especially exterior shading, is currently being used more and more in Chinese real estate projects. China's commercial buildings are mainly suitable for interior shading because they are mostly high-rise curtain wall buildings, while the residential residential market uses more external shading solutions.
Feng Shang is the earliest domestic developer of the outer sunshade window. Langshi Real Estate is equipped with an external shading solution in its apartment project. Most of the newly developed buildings in Vanke in Jiangsu, Zhejiang and Shanghai are equipped with external sunshade windows. In addition, many brand developers such as Greenland, Greentown, China Resources, Forte, Sun Hung Kai, Lujiazui, CapitaLand and others have applied architectural shading systems in their high-end real estate projects.
What do you think is the future market prospects in this area?
Huang Yong: In fact, from the perspective of industry, building intelligent sunshade and door and window automation is definitely a sunrise industry. Careful analysis of these developers who are in the forefront of green building technology applications emphasizes building technology, energy-saving technology concepts, and even some developers are willing to use this as a real estate selling point. I think that's right. This is a call to respond to national policies. However, at present, there are various products in the domestic market about building intelligence and door and window automation, and the entire market is in a stage of melee. Even so, we are still optimistic about the future Chinese market.
In 2010, there were less than 100,000 electric sunshade windows in China. In France, Shangfei will sell more than 1 million motors for electric sunshade windows. Once the Chinese sunshade window market is launched quickly, the potential of this market is enormous.
Industry development is inseparable from standard pilotage. How do you feel about the development and implementation of the standard specification for the Chinese building shading industry?
Huang Yong: Building shading energy conservation is an emerging market, and it is currently in the stage of establishing order and standardization. The predecessor of the shading industry can be traced back to the traditional curtain manufacturing enterprises, while the traditional curtain manufacturing enterprises have lower starting, smaller scale, poor quality, and lack of standards for certification and regulation. This makes the development of standard specifications for the emerging sunshade industry lack of reference.
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